Luigi Biasetto and Molino Grassi: A New Alliance to Reshape the Future of Artisanal Pastry

A meeting destined to leave its mark on the world of artisanal pastry: Master Pastry Chef Luigi Biasetto has officially become the Testimonial of Molino Grassi, giving life to a collaboration that aims to redefine the relationship between industry professionals and one of the key ingredients of pastry: flour.

The partnership was announced at Sigep 2025 by Biasetto himself and Massimo Grassi, during a speech at the stand, moderated by Carla Icardi, a well-known figure in the sector and promoter of meetings between Italian excellences.

It was a moment that marked a turning point for the category: “Finally,” Biasetto stressed, “there is the availability of a large Italian mill willing to engage in concrete dialogue with artisans who want to make quality.” It was not a simple academic intervention, but a practical and effective comparison, aimed at providing real solutions for those who work daily in the sector. Functional, effective flours, designed for the needs of professionals, which go beyond the traditional concept of “strong flours” to focus on targeted performance. “When you try a new flour,” explains Biasetto, “you face a complex and challenging process: it takes time, precision and a scientific approach. Flour is not just an ingredient, but the foundation from which to build the success of every recipe.”

To demonstrate this pragmatic and innovative approach, the Master offered a tasting of Carnival’s “chiacchiere”, a symbol of Italian tradition and, at the same time, an opportunity to suggest future developments.

The goal of this new alliance is clear: to put the artisan and his needs back at the center, providing concrete tools and raw materials that guarantee excellent results. “Flour,” concludes Biasetto, “is what gives structure, soul and personality to each creation: it cannot be chosen superficially.” With this partnership, Molino Grassi reaffirms its role as a protagonist in the professional flour sector, proposing itself as a strategic partner for pastry artisans, with an offer that combines innovation, tradition and Made in Italy quality.